WriteOn LLC

Welcome to my blog!  I hope you will find this a resource for commentary on trends in marketing, public relations and everything else that can help grow your company.

I would like to start by addressing the concept of a Web presence.  Does you company have a Web site? If you don’t, you are better re-assess your current marketing strategy. In today’s world, a Web site is imperative to cultivate and maintain customer relations. Here’s are 5 reasons why you need a Web site.

• Websites are 24/7 marketing:  Web sites allow your customers (or potential one) to learn more about your company after hours. Put simply, a website will allow your business or organization to be open 24 hours a day, 7 days a week, 365 days a year. Think of a Web site as the equivalent of having an employee working around the clock. Now that’s a true investment!
• Websites Provide a “Face” to your organization: A quality Web site can enhance your company’s reputation and in turn foster greater confidence.
• Embrace the Power of Google:  A recent survey indicates that 97 percent of consumers research a local company online before doing business. Don’t miss out on this opportunity! Your business should be at their fingertips.
• Your Competitor has a Web site:  Know that if your No. 1 competitor has a Web site, they have a clear advantage. And if it’s a quality Web site, consider that another leg up.
• Think Global: Don’t think of a Web site as just a means to reach to local consumers.  A Web site can be a tool to sell goods and services across this country and even around the world!