Oct 31, 2011 - 
Copywriting, Marketing 
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Copywriting, Marketing No Comments Don’t be *that business*
Words have the power to make or break a business.
As I touched upon in my last post, a Web site is often the basis for a customer’s first impression of the company. Misuse of words, misspellings and poor grammar should not be taken lightly. What’s more, weak or uninteresting copy is a liability. No one wants to spend time on a Web site only to feel like you’ve wasted their time.
Quality Web site copy is:
- Relevant to the consumer/reader
- Informative
- Accurate
- Simple
- Creative (when necessary)
- Organized
Never underestimate the value of a copy-editor. He or she can help you think outside the box and avoid a potentially humiliating gaff. Don’t get caught being *that business*!