WriteOn LLC

A Web site is only as good as its  number of viewers.

Do YOU have any idea how much traffic your site gets in a typical day, week, month or year? What do they do there? Which features are most popular? Was that big redesign worth the money? Simply put, Web analytics tools allow for tracking of site’s statistics. This in turn allows you to see how many people are looking at each page, what sites they came from, and other information to help develop a picture of your audience.

These tools can allow you to get the most “bang for your buck” out of your Web site. They also enable users to track site’s key metrics to help you measure traffic, understand your visitors’ needs and behavior, and gauge click-through rates to new content or features. There are several free analytics tools out there, but I have found Google Analytics to be the most user-friendly and effective.

To get started, you will need to install Google Analytics on your site. (There is a step-by-step guide on their Web site.) This involves pasting a chunk of HTML code provided by Google into every page. After installation you can see how often visitors come to your site, tracks visitor conversion across a series of pages, compare the behavior of different types of visitors and much more!  You will also have the capability tracking traffic over the course of a of given time period. Almost every set of metrics can be specified to what’s more useful or relevant to you.