Branding, Marketing 
No Comments Top Marketing Trends for 2012
What’s hot in the marketing world in 2012? Here are a few up-and-coming trends:
1. Mobile marketing is the wave of the future: Think text messages and Web sites optimized for Smart Phones.
2. Companies are investing advertising dollars in digital marketing: There is a continued shift from traditional print media to online strategies in the form of social media, email marketing and search marketing. The track-able nature of these tactics is the selling point.
3. Fonts and color take center stage: With more choices than ever before, marketers can choose fonts that are brand compliant and attractive. Designers in 2012 will employ the chaotic use of multiple fonts, weights and sizes—all in the same piece. What’s more, upbeat colors like yellow, organize, aqua, green and fuchsia are what experts believe to be the most popular in Web design.
4. Social media strategy is king: Mere social media presence is not enough. Rather, the most successful organizations employing social media have a strategic plan in place. Remember, you can’t be everything to everyone. Focus on a few networks, complete with objectives, target audiences, metrics, etc. and you’ll be more effective.
5. YouTube is under-rated: Take advantage of the world’s second largest search engine! A strategic YouTube strategy can actually drive business to your company and boost search engine optimization (SEO) efforts.