WriteOn LLC

When bidding on a copy-writing project recently, a client once informed me I was among the most costly (much to my surprise.) He asked me to justify my rates and I did. Luckily I was awarded the project. But the story doesn’t end here. This conversation prompted me to ponder my pricing.  For those of you out there who are concerned soley with pricing, may I offer a few considerations:

• Experience: How long has the vendor been in the business? Sometimes experience is worth top-dollar. A formally trained journalist has skills an amateur lacks.
• Turn-around time: There is something to be said for a writer who can turn around a project within a few hours (or minutes’) notice. Time is money. Never forget that!
• Quality: Nearly anyone can produce mediocre content. It takes a skilled writer, however,  to really knock it out of the park. Put simply, you get what you pay for!
• Professionalism: Look for a writer who maintains professional courtesy, responds to inquiries within a reasonable time (1-2 days at worst), and meets deadlines. In today’s ever casual e-world, this trait is not commonplace.

So, there you have it. The next time you question a writer’s quote, be sure to take all of these factors into account. A great writer is the total package.