The purpose of marketing is to convey a message, yet often times that message gets lost in the shuffle due to industry jargon. Not sure what the difference between a tagline and are? Below is a guide to navigate through the marketing world:

Brand – A collection of attributes that identifies your product or service. In short, it’s what you are, what you do, and why your audience benefits. When you connect with your audience you are creating a physical or emotional connection..  Name, color, typeface, and symbol are all apart of the mix forming brand identity.

Rebrand – This refers to the process needed for a brand to accommodate changes in an employee base, product set or external marketplace. Companies rebrand for a variety of reasons.

Understanding marketing terms can help you gain a competitive edge.

Copy-The printed text or spoken words in an advertisement.

Tagline- A slogan or phrase that visually conveys the most important product attribute or benefit that the advertiser wishes to convey. Generally, a theme to a campaign.

SWOT Analysis-A clever acronym that conveys part of the analysis of a company’s or product’s competitive situation, its Strengths, Weaknesses, Opportunities, and Threats.

Web 2.0-This term generally refers to the “second generation” Web, today’s WWW that is more interactive and participatory than the Web used to be.  Think Facebook, YouTube and Twitter.

In  short, while marketers may speak their own language, but there’s no reason you can’t benefit from their practices. A strong brand can be an organization’s life blood. You need not to be intimated by industry speak or buzzwords. Don’t be afraid to discussing issues that affect your product, audience, and bottom line.