It has happened to the best of businesses–a PR blunder or snafu. The nice thing about life is you can learn from others’ mistakes in order to avoid making them on your end. Here are a few common ones to watch out for:
2. No distribution of internal message: It is paramount that every employee should be able to tell anyone who asks what your “core message” is.
3. No distribution of external message: If you don’t have the channels of communication set up and regularly used , it’s nearly impossible to get your message out. You need to build your community BEFORE you try to speak to it.
4. No crisis plan: As unpleasant as it is, bad things happen to good companies all the time; often when they least expect it. You should have a point person in place to oversee the handling of a crisis. The approach and messaging in regards to a PR nightmare can make or break a company,
5. Denying wrongdoing: No company is perfect, and yours will make mistakes. It is not the end of the world if you do, but it really spiral out of control if you don’t. Own your actions–good and bad.
What is the most shocking PR gaff you’ve ever seen, and how was it resolved?