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	<title>WriteOn LLC</title>
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	<link>http://lcagg.com</link>
	<description>Writing, marketing &#38; French translation services</description>
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		<title>You said what? A guide to marketing terms for the rest of us..</title>
		<link>http://lcagg.com/2012/04/22/you-said-what-a-guide-to-marketing-terms-for-the-rest-of-us/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=you-said-what-a-guide-to-marketing-terms-for-the-rest-of-us</link>
		<comments>http://lcagg.com/2012/04/22/you-said-what-a-guide-to-marketing-terms-for-the-rest-of-us/#comments</comments>
		<pubDate>Sun, 22 Apr 2012 21:59:53 +0000</pubDate>
		<dc:creator>aaron</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[jargon]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SWOT Analysis]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://lcagg.com/?p=284</guid>
		<description><![CDATA[The purpose of marketing is to convey a message, yet often times that message gets lost in the shuffle due to industry jargon. Not sure what the difference between a tagline and are? Below is a guide to navigate through the marketing world: Brand – A collection of attributes that identifies your product or service. In [...]]]></description>
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		<title>Media Relations 101: 5 Tips You Can Use Today!</title>
		<link>http://lcagg.com/2012/03/26/media-relations-101-5-tips-you-can-use-today/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=media-relations-101-5-tips-you-can-use-today</link>
		<comments>http://lcagg.com/2012/03/26/media-relations-101-5-tips-you-can-use-today/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 03:21:52 +0000</pubDate>
		<dc:creator>aaron</dc:creator>
				<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[media relations tips]]></category>
		<category><![CDATA[reporters]]></category>

		<guid isPermaLink="false">http://lcagg.com/?p=276</guid>
		<description><![CDATA[Members of the media can be your best friends. That is, if you know how to approach the relationship correctly. Here are a few tips for enhancing company-media relations: R-E-S-P-E-C-T: Above of, be respectful of their time and workload.  Members of the media have deadlines and cannot always respond to your inquiry within your ideal time frame. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What&#8217;s the deal with pricing?</title>
		<link>http://lcagg.com/2012/02/12/whats-the-deal-with-pricing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=whats-the-deal-with-pricing</link>
		<comments>http://lcagg.com/2012/02/12/whats-the-deal-with-pricing/#comments</comments>
		<pubDate>Sun, 12 Feb 2012 05:49:02 +0000</pubDate>
		<dc:creator>aaron</dc:creator>
				<category><![CDATA[Copyediting]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[quote]]></category>
		<category><![CDATA[rate]]></category>

		<guid isPermaLink="false">http://lcagg.com/?p=258</guid>
		<description><![CDATA[When bidding on a copy-writing project recently, a client once informed me I was among the most costly (much to my surprise.) He asked me to justify my rates and I did. Luckily I was awarded the project. But the story doesn&#8217;t end here. This conversation prompted me to ponder my pricing.  For those of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Top Marketing Trends for 2012</title>
		<link>http://lcagg.com/2012/01/26/top-trends-for-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-trends-for-2012</link>
		<comments>http://lcagg.com/2012/01/26/top-trends-for-2012/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 01:57:24 +0000</pubDate>
		<dc:creator>aaron</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[2012 trends]]></category>
		<category><![CDATA[designers]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[Web sites]]></category>
		<category><![CDATA[You Tube]]></category>

		<guid isPermaLink="false">http://lcagg.com/?p=245</guid>
		<description><![CDATA[What&#8217;s hot in the  marketing world in 2012? Here are a few up-and-coming trends: 1. Mobile marketing is the wave of the future: Think text messages and Web sites optimized for Smart Phones. 2. Companies are investing advertising dollars in digital marketing: There is a continued shift from traditional print media to online strategies in [...]]]></description>
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		<title>Why You Need Google Analytics</title>
		<link>http://lcagg.com/2012/01/08/why-you-need-google-analytics/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-you-need-google-analytics</link>
		<comments>http://lcagg.com/2012/01/08/why-you-need-google-analytics/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 19:35:57 +0000</pubDate>
		<dc:creator>aaron</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web site]]></category>

		<guid isPermaLink="false">http://lcagg.com/?p=233</guid>
		<description><![CDATA[A Web site is only as good as its  number of viewers. Do YOU have any idea how much traffic your site gets in a typical day, week, month or year? What do they do there? Which features are most popular? Was that big redesign worth the money? Simply put, Web analytics tools allow for tracking [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why You Need a Copyeditor</title>
		<link>http://lcagg.com/2011/12/26/why-you-need-a-copyeditor/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-you-need-a-copyeditor</link>
		<comments>http://lcagg.com/2011/12/26/why-you-need-a-copyeditor/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 20:52:11 +0000</pubDate>
		<dc:creator>aaron</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Copyediting]]></category>
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://lcagg.com/?p=227</guid>
		<description><![CDATA[Put simply, a copy editor can save your business from thousands of dollars in lost revenue,  potential embarrassment or even weakening of your brand&#8217;s credibility. As, I&#8217;ve stated before in a previous post, do not be *that business.* Still not convinced?  Just Google examples of advertisements gone wrong and I think you&#8217;ll change your tune. The bottom line: it never hurts to [...]]]></description>
		<wfw:commentRss>http://lcagg.com/2011/12/26/why-you-need-a-copyeditor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is a brand and why do you need one?</title>
		<link>http://lcagg.com/2011/11/27/what-is-a-brand-and-why-do-you-need-one/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-is-a-brand-and-why-do-you-need-one</link>
		<comments>http://lcagg.com/2011/11/27/what-is-a-brand-and-why-do-you-need-one/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 18:39:23 +0000</pubDate>
		<dc:creator>aaron</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://lcagg.com/?p=215</guid>
		<description><![CDATA[Defined simply, a brand is an &#8220;emotional and psychological relationship you have with your customers.&#8221; But there is much more to branding than this textbook definition. Effective brands warrant thoughts, emotions, and sometimes physiological responses from customers. Think about Nike. What concepts does that brand conjure? Dedication? Determination? Athleticism? Sportsmanship? All of the above? Your brand lays the foundation [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Want to increase sales? Learn SEO!</title>
		<link>http://lcagg.com/2011/11/13/want-to-increase-sales-learn-seo/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=want-to-increase-sales-learn-seo</link>
		<comments>http://lcagg.com/2011/11/13/want-to-increase-sales-learn-seo/#comments</comments>
		<pubDate>Sun, 13 Nov 2011 16:15:43 +0000</pubDate>
		<dc:creator>aaron</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://lcagg.com/?p=208</guid>
		<description><![CDATA[Did you know there are some small yet significant changes you can make to your Web site to become more visible and attract more traffic? Yes, this practice of  process of improving the visibility of a Web site or Web page in search engines, is called Search Engine Optimization (SEO). Here are a few tips to get [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t be *that business*</title>
		<link>http://lcagg.com/2011/10/31/194/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=194</link>
		<comments>http://lcagg.com/2011/10/31/194/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 01:50:16 +0000</pubDate>
		<dc:creator>aaron</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[Web site]]></category>

		<guid isPermaLink="false">http://lcagg.com/?p=194</guid>
		<description><![CDATA[Words have the power to make or break a business. As I touched upon in my last post, a Web site is often the basis for a customer&#8217;s first impression of the company. Misuse of words, misspellings and poor grammar should not be taken lightly. What&#8217;s more, weak or uninteresting copy is a liability. No one wants to spend [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Your Company Needs A Web site</title>
		<link>http://lcagg.com/2011/10/17/why-your-company-needs-a-web-site/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-your-company-needs-a-web-site</link>
		<comments>http://lcagg.com/2011/10/17/why-your-company-needs-a-web-site/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 17:10:55 +0000</pubDate>
		<dc:creator>aaron</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Customer Relations]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://lcagg.com/?p=180</guid>
		<description><![CDATA[Welcome to my blog!  I hope you will find this a resource for commentary on trends in marketing, public relations and everything else that can help grow your company. I would like to start by addressing the concept of a Web presence.  Does you company have a Web site? If you don&#8217;t, you are better [...]]]></description>
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		<slash:comments>0</slash:comments>
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